B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7.5%
7.5% -- online sales growth rate for US Black Friday e-commerce (2023)
Black Friday 2023 online sales were up 7.5% year-over-year.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7.5%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Adobe Analytics
Primary
Tier B
https://www.letsrefresh.io/blog/black-friday-online-ads ↗
Source Article
The Best Black Friday Online Ads and Deals for 2024 | Refresh
The Ultimate Guide to Scoring Black Friday Online Deals in 2024
Black Friday online ads are your ticket to the biggest savings and best deals of the year. These ads highlight promotions from top retailers, offering everything from tech gadgets to home appliances at unbeatable prices.
Here’s how you …
Original Research
Adobe Analytics
· Original study ↗
Methodology
Adobe Analytics year-over-year growth, cited by letsrefresh.io
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 | 26% | |
| 2023 (current) | 7.5% | -71.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday e-commerce: 7.5% online sales growth rate. Source: Adobe Analytics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-sales-growth-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-online-sales-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.5%</strong> -- online sales growth rate for US Black Friday e-commerce<br><small>Source: Adobe Analytics (2023) · <a href="https://lighthousedata.io/data/black-friday-online-sales-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.