B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18.9%
18.9% -- online sales growth rate for US Black Friday ecommerce (2014)
Online sales for Black Friday increased by 18.9 percent.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.9%
Unit
Percentage
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
deanesmith.agency
Primary
Tier C
https://deanesmith.agency/habits-of-highly-successful-marketing-executives/ ↗
Source Article
Habits of Highly Successful Marketing Executives
The most successful marketing executives are, above all, people persons who can advance their company’s brand experience with diverse – and ever-changing – audiences. They’re savvy. They keep a finger on the pulse of a rapidly transforming digital society – with a keen eye to the future. And, they u…
Original Research
deanesmith.agency
· Original study ↗
Methodology
Retail holiday shopping data cited in article, year-over-year growth
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday ecommerce: 18.9% online sales growth rate. Source: deanesmith.agency (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-sales-growth-2014
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<blockquote cite="https://lighthousedata.io/data/black-friday-online-sales-growth-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.9%</strong> -- online sales growth rate for US Black Friday ecommerce<br><small>Source: deanesmith.agency (2014) · <a href="https://lighthousedata.io/data/black-friday-online-sales-growth-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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