B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
26%
26% -- online sales growth rate for US Black Friday online retail sales (2012)
Online retail sales during Black Friday increased by 26% in 2012 compared to 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Comscore, Inc.
Primary
Tier B
https://agency.googleblog.com/2013/10/ ↗
Source Article
Google Partners Blog
Original Research
Comscore, Inc.
· Original study ↗
Methodology
Comscore, Inc., 2012 Holiday Season To Date vs. Corresponding Days in 2011, NonTravel (Retail) Spending, November 2012
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US Black Friday online retail sales: 26% online sales growth rate. Source: Comscore, Inc. (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-online-sales-growth-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-online-sales-growth-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- online sales growth rate for US Black Friday online retail sales<br><small>Source: Comscore, Inc. (2012) · <a href="https://lighthousedata.io/data/black-friday-online-sales-growth-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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