B
Evidence Grade B
Graded
under review
Safe to Cite
Current
27.4%
27.4% -- conversion rate for best performing landing pages (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27.4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (5)
Crazy Egg
Primary
Tier B
https://www.crazyegg.com/blog/generate-trust-with-landing-page-copy/ ↗
Source Article
Landing Page Optimization: Best Practices, Tips, Tools
A good landing page converts your visitors into leads all while delighting them.
Today, I’m going to teach you my best landing page best practices so you can attract more prospects and convert more customers.
What Exactly Is Landing Page Optimization?
Landing page optimization refers to the process …
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Original Research
Crazy Egg
· Original study ↗
Methodology
Highest conversion rates achieved by top performers.
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 27.4% | |
| 2026 (current) | 27.4% | 0% |
Segmentation
IndustryB2B
Company SizeAll sizes
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
best performing landing pages: 27.4% conversion rate. Source: Crazy Egg (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/best-landing-page-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/best-landing-page-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27.4%</strong> -- conversion rate for best performing landing pages<br><small>Source: Crazy Egg (2026) · <a href="https://lighthousedata.io/data/best-landing-page-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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