B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
6%
6% -- customer churn reduction rate for Bell Canada (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Augment CXM
Primary
Tier A
https://www.augmentcxm.com/learn-customer-experience/nps-vs-ces-how-to-tell-the-difference-between-d… ↗
Source Article
NPS vs CES: How to Tell the Difference Between "Delighting" Customers and "Making it Easy" on Them
Should you make it great, or make it easy?
The simple answer is: you should make it both. In the business world, the ideal situation for a company is always the same: to deliver a high quality product or service in a way that is most convenient and satisfying to the consumer.
Therefore, it comes as …
Original Research
Augment CXM
· Original study ↗
Methodology
Reduction in churn rate due to making it easier for customers to use a purchased feature
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bell Canada: 6% customer churn reduction rate. Source: Augment CXM (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bell_canada_churn_reduction
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<blockquote cite="https://lighthousedata.io/data/bell_canada_churn_reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- customer churn reduction rate for Bell Canada<br><small>Source: Augment CXM (2020) · <a href="https://lighthousedata.io/data/bell_canada_churn_reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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