B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- customer churn reduction rate for Peacock users (2024)
Peacock reduced its customer churn rate by 20% by using personalization in custom year-in-review campaigns.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Braze
Primary
Tier B
https://www.braze.com/resources/articles/broken-brilliant-customer-experiences-part-1 ↗
Source Article
Transforming the Digital Customer Experience | Braze
Broken vs. Brilliant: Transforming the Digital Customer Experience
Published on September 27, 2024/Last edited on September 27, 2024/16 min read
Team Braze
Technology has made it possible for brands to speak with a consistent voice and provide a valuable, coherent, brand experience across a diverse …
Original Research
Braze
· Original study ↗
Methodology
Using personalization for year-in-review campaigns
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Peacock users: 20% customer churn reduction rate. Source: Braze (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/peacock-churn-reduction
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<blockquote cite="https://lighthousedata.io/data/peacock-churn-reduction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- customer churn reduction rate for Peacock users<br><small>Source: Braze (2024) · <a href="https://lighthousedata.io/data/peacock-churn-reduction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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