B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- customer churn reduction rate for Mention (media monitoring SaaS application) (2023)
Mention reduced its customer churn by 22% in one month by hosting a Master Class webinar on the ROI of media monitoring.
- Case study timeframe/calendar year is unspecified in the source text
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kissmetrics
Primary
Tier C
https://blog.incisive-edge.com/blog/saas-product-reduce-customer-churn ↗
Source Article
Top Steps to Reduce Customer Churn for Your SaaS Product
As a SaaS entrepreneur looking to achieve growth, it’s highly likely that you’re focused on one thing above all else – acquiring new customers.
Of course, new customer acquisition is an important metric that must be tracked and improved upon by any means necessary. However, as this figure grows, ano…
Original Research
Kissmetrics
· Original study ↗
Methodology
Case study cited by Kissmetrics and re-reported by Incisive Edge; reduction achieved via a Master Class webinar demonstrating ROI of media monitoring; the calendar year of the case study is not stated in the source (article era used as vintage).
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Mention (media monitoring SaaS application): 22% customer churn reduction rate. Source: Kissmetrics (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mention-churn-reduction-22-percent-one-month
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<blockquote cite="https://lighthousedata.io/data/mention-churn-reduction-22-percent-one-month" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- customer churn reduction rate for Mention (media monitoring SaaS application)<br><small>Source: Kissmetrics (2023) · <a href="https://lighthousedata.io/data/mention-churn-reduction-22-percent-one-month" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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