B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- brand favorability lift for brand campaigns (2025)
Brand campaigns lift brand favorability by 24%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global and TransUnion
Primary
Tier A
http://www.mmaglobal.com/case-study-hub/case_studies/view/46448 ↗
Source Article
MMA Case Study Hub
Original Research
MMA Global and TransUnion
· Original study ↗
Methodology
MMA Global/TransUnion BaP whitepaper, studies from Ally, Kroger, Campbell's
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brand campaigns: 24% brand favorability lift. Source: MMA Global and TransUnion (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bap-brand-favorability-lift-24
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<blockquote cite="https://lighthousedata.io/data/bap-brand-favorability-lift-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- brand favorability lift for brand campaigns<br><small>Source: MMA Global and TransUnion (2025) · <a href="https://lighthousedata.io/data/bap-brand-favorability-lift-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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