B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
11%
11% -- brand favorability lift for OTC wellness brand (2026)
An OTC wellness brand campaign aligning regional creative and local health messaging increased brand favorability by 11%.
- Single case study
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Terraboost
Primary
Tier B
https://www.terraboost.com/blog/cpg-marketing-strategy/ ↗
Source Article
Winning CPG Marketing Strategy | Terraboost
How to Build a Winning CPG Marketing Strategy in 2026
Marketing has always been about reaching the right people at the right time with the right messaging. But when your audience constantly toggles between digital interactions and physical spaces, how do you effectively market the right, unified mes…
Original Research
Terraboost
· Original study ↗
Methodology
Single campaign case study
Methodology documented
Segmentation
IndustryCPG
Channelmulti-channel
Cite this stat
Plain Text
OTC wellness brand: 11% brand favorability lift. Source: Terraboost (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/otc-brand-favorability-lift
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<blockquote cite="https://lighthousedata.io/data/otc-brand-favorability-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- brand favorability lift for OTC wellness brand<br><small>Source: Terraboost (2026) · <a href="https://lighthousedata.io/data/otc-brand-favorability-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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