B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
12.5%
12.5% -- brand favorability lift for Bongo Don (Mdundo.com campaign, Tanzania) (Q3 2022)
The Bongo Don audio ad campaign on Mdundo.com achieved a 12.5% increase in brand favorability among Mdundo users in Tanzania.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
12.5%
Unit
Percentage
Data Vintage
Q3 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/how-mdundo-com-increased-bongo-don-customer-consideration-by-31 ↗
Source Article
How Mdundo.com Increased Bongo Don Customer Consideration by 31%
How Mdundo.com Increased Bongo Don Customer Consideration by 31%
The Business
Bongo Don is a recently launched alcoholic spirits brand in Tanzania, by Serengeti Breweries Limited (SBL).
The Brief
After the brand's launch, the team at SBL briefed Mdundo to create awareness of Bongo Don and drive purc…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Campaign results reported by Mdundo for Brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Bongo Don (Mdundo.com campaign, Tanzania): 12.5% brand favorability lift. Source: Mdundo for Brands (Q3 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bongo-don-favorability-lift-2022
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<blockquote cite="https://lighthousedata.io/data/bongo-don-favorability-lift-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.5%</strong> -- brand favorability lift for Bongo Don (Mdundo.com campaign, Tanzania)<br><small>Source: Mdundo for Brands (Q3 2022) · <a href="https://lighthousedata.io/data/bongo-don-favorability-lift-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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