B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from 5pct retention improvement for customer retention programs (2019)
A 5% increase in customer retention rates leads to a 25% to 95% increase in profits according to Bain & Company.
- Reported as a range (25-95%)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bain and Company
Primary
Tier C
http://www.saasgenius.com/blog/7-modern-marketing-ideas-catalyze-higher-customer-retention ↗
Source Article
7 Modern Marketing ideas to catalyze Higher Customer Retention
7 Modern Marketing ideas to catalyze Higher Customer Retention
You must have heard this quite a few times that 80% sales come from 20% of your existing customers. These are the golden words of B2B marketing (and also B2C). The only difference between these two is that B2B marketing involves a longer…
Original Research
Bain and Company
· Original study ↗
Methodology
Bain and Company study; range 25-95%, midpoint 60 used
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 25% | |
| 2023 | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer retention programs: 25% profit increase from 5pct retention improvement. Source: Bain and Company (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-retention-5pct-profit-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bain-retention-5pct-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention improvement for customer retention programs<br><small>Source: Bain and Company (2019) · <a href="https://lighthousedata.io/data/bain-retention-5pct-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.