B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
25%
25% -- profit increase from 5pct retention rate increase for companies (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
oneid.uk
Primary
Tier C
https://oneid.uk/news-and-events/bank-verified-id-and-digital-payments-the-new-way-to-fuel-customer-… ↗
Source Article
Bank-verified ID and digital payments: The way to customer loyalty?
Retaining customers is a priority for every business, serving as the foundation for future growth and preserving revenues when times are tough. In offering digital ID verification, banks can support their clients in achieving this: here’s how.
It’s not an exaggeration to say that building customer l…
Original Research
oneid.uk
· Original study ↗
Methodology
Stated range of 25%–95% profit increase from a 5% increase in customer retention rates; midpoint of 60 used per range convention. Widely cited figure commonly attributed to Bain & Company research; unnamed in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies: 25% profit increase from 5pct retention rate increase. Source: oneid.uk (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5pct-profit-increase
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<blockquote cite="https://lighthousedata.io/data/retention-5pct-profit-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention rate increase for companies<br><small>Source: oneid.uk (2022) · <a href="https://lighthousedata.io/data/retention-5pct-profit-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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