B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
25%
25% -- profit increase from 5pct retention improvement for businesses (general) (2026)
Increasing customer retention rates by 5% can increase profits by 25% to 95%.
- Reported as a range: 25% to 95%
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://www.ralivi.com/blog/losing-customers-after-purchase ↗
Source Article
Why You're Losing Customers After They Buy From You | Ralivi CRM
Why You're Losing Customers After They Buy From You
Why You're Losing Customers After They Buy From You You've spent time, money, and effort getting someone to buy from you. Then they disappear. No second...
Why You're Losing Customers After They Buy From You
You've spent time, money, and effort get…
Original Research
Bain & Company
· Original study ↗
Methodology
Range 25-95%; midpoint 60 used. Classic Bain & Company finding (Bain/HBS research), not explicitly attributed in source.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses (general): 25% profit increase from 5pct retention improvement. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5pct-increase-profits-25-95pct
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<blockquote cite="https://lighthousedata.io/data/retention-5pct-increase-profits-25-95pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from 5pct retention improvement for businesses (general)<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/retention-5pct-increase-profits-25-95pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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