B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- gross retention rate for Public SaaS companies (2025)
Gross retention for public SaaS companies is approximately 90% or higher according to Bain's benchmark read.
- Reported as an approximation ('around 90%+')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Bain & Company
Primary
Tier C
https://kyan.com/insights/build-vs-buy-saas ↗
Source Article
Build vs buy: AI is changing the SaaS question | Kyan
Build vs buy: AI is changing the SaaS question
Since the start of this year, I've been building my own tools.
Some of it is small - scripts that save me 10 minutes here and 20 there, content creation workflows, a bit of data analysis. Some of it is bigger - a mini CRM, a presentation builder, a prod…
Original Research
Bain & Company
· Original study ↗
Methodology
Reported as an approximate floor ('around 90%+') from Bain's latest SaaS benchmark read; 90 used as the value. Article frames this as customers complaining but not churning.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Public SaaS companies: 90% gross retention rate. Source: Bain & Company (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-public-saas-gross-retention
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<blockquote cite="https://lighthousedata.io/data/bain-public-saas-gross-retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- gross retention rate for Public SaaS companies<br><small>Source: Bain & Company (2025) · <a href="https://lighthousedata.io/data/bain-public-saas-gross-retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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