B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
91%
91% -- gross retention rate for private B2B SaaS companies (2025)
Private B2B SaaS companies have a gross retention rate of 91% according to a 2025 SaaS Capital survey.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SaaS Capital
Primary
Tier B
https://www.kugamon.com/products-solutions/subscription-management ↗
Source Article
Subscription Management on Salesforce: contracts, subscriptions and automated renewals, natively (2026)
Renewals that create themselves.On the standard Contract and Asset objects.
Kugamon Subscription Management adds Contracts, Subscriptions, Assets and automated renewal opportunities and orders to CPQ — with co-termed expansions, renewal notices and price uplifts — on standard Salesforce objects, fro…
Original Research
SaaS Capital
· Original study ↗
Methodology
SaaS Capital survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
private B2B SaaS companies: 91% gross retention rate. Source: SaaS Capital (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-gross-retention-91
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-gross-retention-91" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- gross retention rate for private B2B SaaS companies<br><small>Source: SaaS Capital (2025) · <a href="https://lighthousedata.io/data/b2b-saas-gross-retention-91" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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