B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
67%
67% -- repeat customer spend increase for loyal ecommerce customers (2026)
Loyal customers spend 67% more in months 31-36 of a relationship than in months 0-6.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://webmedic.com/customer-retention-cost-guide ↗
Source Article
Customer Retention vs Acquisition Cost | WebMedic
Is your store leaking revenue?
Find out exactly where you're losing sales — takes 2 minutes.
The real math behind keeping customers versus finding new ones
What Is the Cost of Customer Retention?
Retention is cheaper. Always.
The cost of customer retention is the total spend required to keep an exis…
Original Research
Bain & Company
· Original study ↗
Methodology
Bain & Company research: loyal customers spend 67% more in months 31-36 vs months 0-6
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
loyal ecommerce customers: 67% repeat customer spend increase. Source: Bain & Company (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-loyal-spend-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/bain-loyal-spend-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- repeat customer spend increase for loyal ecommerce customers<br><small>Source: Bain & Company (2026) · <a href="https://lighthousedata.io/data/bain-loyal-spend-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.