B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
67%
67% -- repeat customer spend increase for apparel industry repeat customers (2024)
In the apparel industry, the average repeat customer spent 67% more in months 31 to 36 of their shopping relationship than in months 0 to 6.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier C
https://loyally.ai/blog/posts/maximizing-customer-retention-for-2024 ↗
Source Article
Maximizing Customer Retention for 2024 — Loyally.ai
Unlocking the Power of Customer Loyalty
Customer retention plays a pivotal role in driving repeat purchases, with statistics from BAIN & COMPANY revealing that in the apparel industry, the average repeat customer spent 67% more in months 31 to 36 of their shopping relationship than in months 0 to 6.…
Original Research
Bain & Company
· Original study ↗
Methodology
Cited from Bain & Company research comparing spend in months 31-36 vs months 0-6 of customer relationship
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
apparel industry repeat customers: 67% repeat customer spend increase. Source: Bain & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bain-apparel-repeat-customer-spend-67pct
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<blockquote cite="https://lighthousedata.io/data/bain-apparel-repeat-customer-spend-67pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- repeat customer spend increase for apparel industry repeat customers<br><small>Source: Bain & Company (2024) · <a href="https://lighthousedata.io/data/bain-apparel-repeat-customer-spend-67pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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