B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- web traffic growth rate for UK ecommerce sites (2023)
Web traffic across UK ecommerce sites increased by 64% year-on-year during the Back To School shopping period in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
100,700,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Wunderkind
Primary
Tier A
https://retailtimes.co.uk/back-to-school-boost-delivers-a-24-revenue-uptick-for-online-retailers-wun… ↗
Source Article
‘Back to school’ boost delivers a +24% revenue uptick for online retailers, Wunderkind’s data shows
Back To School delivered a welcome boost to online retailers, with revenues, conversions and web traffic all up compared to 2022. The annual ‘start of term’ shopping event continues to grow as a key period in the retail calendar, the latest data from Wunderkind, the leading performance marketing cha…
Original Research
Wunderkind
· Original study ↗
Methodology
Data from Wunderkind’s Marketing Pulse, analysing shopper journeys over the Back To School period.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK ecommerce sites: 64% web traffic growth rate. Source: Wunderkind (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/back-to-school-web-traffic-growth-2023
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<blockquote cite="https://lighthousedata.io/data/back-to-school-web-traffic-growth-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- web traffic growth rate for UK ecommerce sites<br><small>Source: Wunderkind (2023) · <a href="https://lighthousedata.io/data/back-to-school-web-traffic-growth-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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