B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- web traffic growth rate for G2.com web traffic (2025)
G2 increased its web traffic by more than 20% in 2025 compared to 2024.
- Stated as 'more than 20%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
G2
Primary
Tier A
https://company.g2.com/news/g2s-2025-year-in-review ↗
Source Article
G2’s 2025 Year in Review
BY ROLE
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Table of Contents
At G2, we’ve always believed that the buyer’s voice is the ultimate truth. And in 2025, that truth became the foundational data powering the age of AI for the entire B2B software ecosystem.
As we near the close of our fiscal yea…
Original Research
G2
· Original study ↗
Methodology
Stated as 'more than 20%'; 2025 web traffic growth compared with 2024, attributed partly to a halo effect from AI answers and citations (AEO).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
G2.com web traffic: 20% web traffic growth rate. Source: G2 (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/g2-web-traffic-growth-2025
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<blockquote cite="https://lighthousedata.io/data/g2-web-traffic-growth-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- web traffic growth rate for G2.com web traffic<br><small>Source: G2 (2025) · <a href="https://lighthousedata.io/data/g2-web-traffic-growth-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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