B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- web traffic growth rate for IKEA website (2021)
IKEA experienced a 7% increase in web traffic following the viral reactive social post for 'The Cristiano Bottle' during UEFA Euro 2021.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Strategy Awards / IKEA
Primary
Tier B
https://awards.strategyonline.ca/winners/winner/2022/?e=141469&n=The+Cristiano+Bottle ↗
Source Article
2022 Winner
Original Research
Strategy Awards / IKEA
· Original study ↗
Methodology
Traffic lift attributed to viral social post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
IKEA website: 7% web traffic growth rate. Source: Strategy Awards / IKEA (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-cristiano-web-traffic-increase-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ikea-cristiano-web-traffic-increase-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- web traffic growth rate for IKEA website<br><small>Source: Strategy Awards / IKEA (2021) · <a href="https://lighthousedata.io/data/ikea-cristiano-web-traffic-increase-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.