B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.8%
2.8% -- email marketing roi for B2C brands (2025)
B2C brands achieve an email marketing ROI of 2.8%.
- The source cites a 2.8% ROI, which likely conflates conversion rate with ROI.
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
2.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
clickpatrol.com
Primary
Tier C
https://clickpatrol.com/best-digital-marketing-tools-in-2025-ultimate/ ↗
Source Article
Best Digital Marketing Tools In 2025: Ultimate Guide To Boost SEO, Social Media, And ROI - ClickPatrol™
Yoast SEO, Buffer, and Mailchimp are affordable and easy-to-use digital marketing tools for small businesses.
Best digital marketing tools in 2025: Ultimate guide to boost SEO, social media, and ROI
Abisola Tanzako | Oct 07, 2025
Table of Contents
- Understanding digital marketing tools in 2025
- 1.…
Original Research
clickpatrol.com
· Original study ↗
Methodology
Article states B2C brands achieve 'a high ROI of 2.8%' with email marketing; percentage ROI is unusual and the figure may actually represent a conversion rate.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C brands: 2.8% email marketing roi. Source: clickpatrol.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-email-marketing-roi
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<blockquote cite="https://lighthousedata.io/data/b2c-email-marketing-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.8%</strong> -- email marketing roi for B2C brands<br><small>Source: clickpatrol.com (2025) · <a href="https://lighthousedata.io/data/b2c-email-marketing-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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