B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
36.5%
36.5% -- linkedin reply rate for B2B software platform client (Lumos campaign) (2025)
A B2B software platform client achieved a 36.5% reply rate on 2,132 LinkedIn messages sent.
- Vendor self-reported case study data
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
36.5%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
2,132
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lumos
Primary
Tier B
https://lumosco.ai/blog/cold-email-vs-linkedin-outreach ↗
Source Article
Cold Email vs LinkedIn Outreach: Which Drives… | Lumos
Cold Email vs LinkedIn Outreach: Which Drives More B2B Meetings?
If you're scaling B2B sales, you've asked this question: Should I invest in cold email or LinkedIn outreach?
Most companies treat this as an either/or decision. They pick one channel, run a few campaigns, and hope for the best. But aft…
Original Research
Lumos
· Original study ↗
Methodology
2,132 LinkedIn messages sent; vendor self-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B software platform client (Lumos campaign): 36.5% linkedin reply rate. Source: Lumos (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-software-linkedin-reply-36-5
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<blockquote cite="https://lighthousedata.io/data/b2b-software-linkedin-reply-36-5" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36.5%</strong> -- linkedin reply rate for B2B software platform client (Lumos campaign)<br><small>Source: Lumos (2025) · <a href="https://lighthousedata.io/data/b2b-software-linkedin-reply-36-5" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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