B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
11.87%
11.87% -- reply rate for B2B sales follow-up emails (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11.87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Sources (4)
Belkins
Primary
Tier A
https://belkins.io/blog/sales/use-this-3-part-framework-for-b2-b-cold-outreach-to-generate-roi-1 ↗
Source Article
B2B Sales Outreach Strategy for 2026 (Belkins Blueprint)
B2B sales outreach strategy for 2026 (Belkins blueprint)
Author
Precious Oboidhe
Precious develops content marketing strategies and frequently blogs for the well-known B2B players. HubSpot, CoSchedule, EngageBay, and Foundation Inc. — this is only a small part of the MarTech brands Precious collabor…
Also cited by
forbes.com
https://www.forbes.com/
2026-08-19
demandgenreport.com
https://www.demandgenreport.com/
2026-08-19
emaildeliverabilityreport.com
https://web.archive.org/web/20230130004606id_/https://www.emaildeliverabilityrep…
2026-08-24
Original Research
Belkins
· Original study ↗
Methodology
2025 B2B sales follow-up study
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B sales follow-up emails: 11.87% reply rate. Source: Belkins (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-sales-follow-up-reply-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-sales-follow-up-reply-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.87%</strong> -- reply rate for B2B sales follow-up emails<br><small>Source: Belkins (2025) · <a href="https://lighthousedata.io/data/b2b-sales-follow-up-reply-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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