C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
4%
4% -- click through rate for B2B SaaS PPC campaigns (Q4 2025)
InnovateFlow's B2B SaaS Google Ads campaign achieved a 4.0% click-through rate in Q4 2025.
- Case study teardown for a single client (InnovateFlow)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
Q4 2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
PPC Growth Studio
Primary
Tier A
https://ppcgrowthstudio.com/b2b-saas-growth-4-0x-roas-with-google-ads-in-2026/ ↗
Source Article
B2B SaaS Google Ads: 4.0x ROAS Tactics for 2026
At PPC Growth Studio, we believe that understanding the nuances of digital advertising is paramount for any business aiming for sustainable expansion. Our mission is to equip businesses of all sizes with the knowledge and data-driven techniques to help businesses of all sizes maximize their return o…
Also cited by
mrrunlocked.com
https://www.mrrunlocked.com/p/google-ads-guide
2026-08-29
transactional.net
https://transactional.net/ppc-for-roofers/
2026-09-18
Original Research
PPC Growth Studio
· Original study ↗
Methodology
Increased by 60% compared to previous campaigns through aggressive negative keyword sculpting and continuous optimization.
Segmentation
Industrysaas
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B SaaS PPC campaigns: 4% click through rate. Source: PPC Growth Studio (Q4 2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-google-ads-2026-ppcgrowthstudio-click-through-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-saas-google-ads-2026-ppcgrowthstudio-click-through-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- click through rate for B2B SaaS PPC campaigns<br><small>Source: PPC Growth Studio (Q4 2025) · <a href="https://lighthousedata.io/data/b2b-saas-google-ads-2026-ppcgrowthstudio-click-through-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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