B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.6x
2.6x -- roas for B2B SaaS cohort (2025)
Mid-Market B2B SaaS campaigns achieve an average ROAS of 2.6.
- Represents Mid-Market SaaS average ROAS; top 25% clear 4.1
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.6x
Unit
Ratio
Data Vintage
2025
Entity
Sample Size
1,200
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Directive Consulting
Primary
Tier A
https://directiveconsulting.com/ca/blog/b2b-roas-benchmarks-high-performing-campaigns-in-2025/ ↗
Source Article
B2B ROAS Benchmarks: High-Performing Campaigns in 2025 - Directive CA
In 2025, saying the campaigns are bringing in “conversions” is not good enough. Senior B2B marketers are on the hook to show the math. And that math? It’s spelled R-O-A-S.
Return on Ad Spend has gone from a slide buried in QBRs to the opening line in budget negotiations. Whether you’re Googling “fac…
Original Research
Directive Consulting
· Original study ↗
Methodology
Analyzed 1,200+ B2B campaigns across verified platforms
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS cohort: 2.6x roas. Source: Directive Consulting (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-average-roas-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-average-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.6x</strong> -- roas for B2B SaaS cohort<br><small>Source: Directive Consulting (2025) · <a href="https://lighthousedata.io/data/b2b-saas-average-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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