C
Evidence Grade C
Graded
under review
Use with Hedging
Recent
2.44%
2.44% -- click through rate for B2B email campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
enreach.ai
Primary
Tier B
https://www.enreach.ai/insights/how-to-personalize-b2b-messages-with-ai ↗
Source Article
How to Personalize B2B Messages with AI
How to Personalize B2B Messages with AI
How to Personalize B2B Messages with AI
Sales Technology
Dec 23, 2025
Dec 23, 2025
Learn how AI can transform B2B messaging by personalizing outreach, increasing engagement, and driving sales effectively.
Learn how AI can transform B2B messaging by personalizi…
Also cited by
Original Research
enreach.ai
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 2.44% | |
| 2026 | 2.13% | -12.7% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
B2B email campaigns: 2.44% click through rate. Source: enreach.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-personalization-ai-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-personalization-ai-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.44%</strong> -- click through rate for B2B email campaigns<br><small>Source: enreach.ai (2025) · <a href="https://lighthousedata.io/data/b2b-personalization-ai-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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