B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,910,000,000
$1,910,000,000 -- mobile ad spend for B2B mobile advertising (2018)
B2B mobile advertising spend is projected to reach $1.91 billion in 2018.
- eMarketer forecast
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$1,910,000,000
Unit
Currency Usd
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
http://www.adweek.com/digital/b2b-marketing-is-going-through-a-technological-revolution-and-cmos-are… ↗
Source Article
B2B Marketing Is Going Through a Technological Revolution and CMOs Are Ready to Invest
Much of the chatter about digital transformation has focused on the innovative ways that consumer-facing companies like Nestle, L’Oreal, Coca-Cola, Dell and Unilever have used technology to go from traditional marketers to cutting edge. Yet the unrelenting investment and increasing technological sop…
Original Research
eMarketer
· Original study ↗
Methodology
eMarketer forecast
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B mobile advertising: $1,910,000,000 mobile ad spend. Source: eMarketer (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-mobile-ad-spend-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-mobile-ad-spend-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,910,000,000</strong> -- mobile ad spend for B2B mobile advertising<br><small>Source: eMarketer (2018) · <a href="https://lighthousedata.io/data/b2b-mobile-ad-spend-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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