B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3.2%
3.2% -- response rate for B2B email campaigns (2019)
Average B2B email response rate was 3.2% in 2019.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.2%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
DemandGen Report
Primary
Tier A
https://www.saber.app/glossary/campaign-response-rate ↗
Source Article
Campaign Response Rate: Definition, Examples & Use Cases
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Campaign Response Rate
What is Campaign Response Rate?
Campaign Response Rate measures the percentage of campaign recipients who take a desired action in response to marketing outreach, calculated as (Number of Responses / Number of Recipients) × 100. The "response" definition vari…
Original Research
DemandGen Report
· Original study ↗
Methodology
Research from DemandGen Report
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2019 (current) | 3.2% | |
| 2023 | 2.1% | -34.4% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B email campaigns: 3.2% response rate. Source: DemandGen Report (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-response-rate-2019
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<blockquote cite="https://lighthousedata.io/data/b2b-email-response-rate-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.2%</strong> -- response rate for B2B email campaigns<br><small>Source: DemandGen Report (2019) · <a href="https://lighthousedata.io/data/b2b-email-response-rate-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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