B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.48%
0.48% -- reply rate for B2B emails sent on Wednesday and Thursday (2025)
B2B cold emails sent on Wednesday and Thursday achieved a reply rate of 0.48% each.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
86
Source
Belkins
Primary
Tier A
https://belkins.io/blog/best-time-to-send-email?utm_source=bambu&utm_medium=social&utm_campaign=advo… ↗
Source Article
Best Time To Send B2B Emails (2026 Study)
What is the best time to send B2B emails? Belkins’ 2026 data study
Author
Vladyslav Podoliako
Co-founder and CEO of Belkins. Vlad’s an expert in the areas of culture transformation and leadership development, B2B sales, and marketing.
Updated:2026-06-26
Reading time:7 min
Based on our research, we’l…
Original Research
Belkins
· Original study ↗
Methodology
Reply rate is calculated as the number of replies divided by the total emails sent.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B emails sent on Wednesday and Thursday: 0.48% reply rate. Source: Belkins (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-reply-rate-wednesday-thursday
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-email-reply-rate-wednesday-thursday" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.48%</strong> -- reply rate for B2B emails sent on Wednesday and Thursday<br><small>Source: Belkins (2025) · <a href="https://lighthousedata.io/data/b2b-email-reply-rate-wednesday-thursday" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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