B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
60%
60% -- click through rate lift for B2B email click-through rate (vs. B2C average) (2024)
Average B2B email click-through rate is 60% higher than B2C email click-through rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mailchimp
Primary
Tier C
https://rudys.ai/email-marketing-statistics/ ↗
Source Article
Email Marketing Statistics 2026: ROI, Open Rates & Benchmarks [150+ Stats]
Email Marketing Market Size
Email remains the most powerful digital marketing channel — with user bases, revenue, and ROI that dwarf social media and paid advertising.
Projected global email marketing market by 2033.
Straits Research, 2024
Emails sent per day in 2022, growing 4% annually.
Statista, …
Original Research
Mailchimp
· Original study ↗
Methodology
Average B2B email CTR is 60% higher than the B2C average; absolute CTR values not stated in source text.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B email click-through rate (vs. B2C average): 60% click through rate lift. Source: Mailchimp (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-email-ctr-lift-vs-b2c
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-email-ctr-lift-vs-b2c" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- click through rate lift for B2B email click-through rate (vs. B2C average)<br><small>Source: Mailchimp (2024) · <a href="https://lighthousedata.io/data/b2b-email-ctr-lift-vs-b2c" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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