B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$100
$100 -- cost per lead for B2B display advertising (2026)
The average cost per lead for B2B display advertising can exceed $100.
- Value is stated as exceeding $100 (> $100)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$100
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Statista
Primary
Tier C
https://ppcgrowthstudio.com/60-of-marketers-fail-roi-2026-fixes/ ↗
Source Article
60% of Marketers Fail ROI: 2026 Fixes - PPC Growth Studio
Did you know that despite marketing budgets increasing year over year, a staggering 60% of marketers still struggle to demonstrate the return on investment (ROI) of their efforts? This isn’t just a minor blip; it’s a fundamental challenge that prevents businesses from truly understanding their impac…
Also cited by
2026-09-21
Original Research
Statista
· Original study ↗
Methodology
Blog cites industry benchmarks including Statista; value is a floor ('exceed $100')
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
B2B display advertising: $100 cost per lead. Source: Statista (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-display-cpl-100
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-display-cpl-100" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$100</strong> -- cost per lead for B2B display advertising<br><small>Source: Statista (2026) · <a href="https://lighthousedata.io/data/b2b-display-cpl-100" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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