B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$198
$198 -- cost per lead for B2B demand gen (cross-channel) (2025)
The B2B cross-channel median cost per lead is $198.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
$198
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot / First Page Sage
Primary
Tier B
https://demandgeninsider.com/insights/cost-per-lead-benchmarks-by-channel-2026/ ↗
Source Article
Cost Per Lead Benchmarks by Channel for B2B in 2026
Cost Per Lead Benchmarks by Channel for B2B in 2026
By Rome Thorndike | May 14, 2026
The B2B cross-channel median cost per lead sits at $198, per HubSpot and First Page Sage 2025 benchmark data. That number masks a 4x spread across channels. A paid LinkedIn lead can run $300+ while an organic SEO le…
Original Research
HubSpot / First Page Sage
· Original study ↗
Methodology
Benchmark compilation citing HubSpot and First Page Sage 2025 data
Methodology documented
Segmentation
IndustryB2B
RoleDemand Gen
Channelmulti-channel
Cite this stat
Plain Text
B2B demand gen (cross-channel): $198 cost per lead. Source: HubSpot / First Page Sage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-cross-channel-median-cpl-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-cross-channel-median-cpl-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$198</strong> -- cost per lead for B2B demand gen (cross-channel)<br><small>Source: HubSpot / First Page Sage (2025) · <a href="https://lighthousedata.io/data/b2b-cross-channel-median-cpl-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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