B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
69%
69% -- completion rate for B2B buying process (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
69%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
2,509
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
81
Source
6sense
Primary
Tier A
https://www.apollo.io/insights/how-does-intent-data-work-and-how-can-it-improve-outbound-targeting ↗
Source Article
How Does Intent Data Work for Outbound Targeting? | Apollo
Most outbound teams are reaching out to accounts that aren't ready to buy, while missing the ones that are actively researching right now. Intent data fixes that by surfacing behavioral signals that reveal when a prospect is in-market, before they ever fill out a form. For SDRs and AEs, this means f…
Original Research
6sense
· Original study ↗
Methodology
6sense's 2024 B2B Buyer Experience study
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B buying process: 69% completion rate. Source: 6sense (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-process-completion-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buying-process-completion-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- completion rate for B2B buying process<br><small>Source: 6sense (2024) · <a href="https://lighthousedata.io/data/b2b-buying-process-completion-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.