B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2,400,000,000
2,400,000,000 -- campaign impressions for AXA Group Therapy campaign (2025)
The AXA Group Therapy campaign generated 2.4 billion global impressions.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2,400,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Internationalist Awards
Primary
Tier B
https://www.internationalist-awards.world/axa-turns-comedy-into-a-catalyst-for-mental-health-awarene… ↗
Source Article
AXA Turns Comedy into a Catalyst for Mental Health Awareness
AXA – Group Therapy (Global)
Used comedy as a bridge to tackle mental health stigma, turning laughter into an entry point for healing.
Submitted by Wavemaker | WPP Media
Winner’s Citation
PLATINUM in the 2025 Marketing Makes a World of Difference Awards.
With “Group Therapy,” AXA redefined what it m…
Original Research
Internationalist Awards
· Original study ↗
Methodology
Reported campaign results cited by Internationalist Awards winner's citation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AXA Group Therapy campaign: 2,400,000,000 campaign impressions. Source: Internationalist Awards (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/axa-group-therapy-impressions-2025
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<blockquote cite="https://lighthousedata.io/data/axa-group-therapy-impressions-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2,400,000,000</strong> -- campaign impressions for AXA Group Therapy campaign<br><small>Source: Internationalist Awards (2025) · <a href="https://lighthousedata.io/data/axa-group-therapy-impressions-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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