B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5
5 -- engagement score for DTC brands (Jun 2026)
The average engagement score across live ad creatives for 41 DTC brands is 5.4 out of 10.
- Score is on a 1-10 scale based on GoMarble's automated emotional dimensions framework across live ad creatives
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5
Unit
Score
Data Vintage
Jun 2026
Entity
Sample Size
41
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
gomarble.ai
Primary
Tier A
https://www.gomarble.ai/library/by-emotion/engagement/ ↗
Source Article
Engagement in DTC Ads — 41 Brand Examples | GoMarble
Engagement-Driven DTC Ads: Attention & Involvement
41 brands · Avg engagement score: 5.4/10 · 170,205 live ads · Updated Jun 6, 2026
DTC brands that score highest on engagement — interest, attention, involvement — across their ad creative.
When this emotion drives results
Engagement is a thumb-stopp…
Original Research
gomarble.ai
· Original study ↗
Methodology
Average engagement score calculated across live ad creative.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
DTC brands: 5 engagement score. Source: gomarble.ai (Jun 2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-engagement-score-dtc-ads-2026
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<blockquote cite="https://lighthousedata.io/data/avg-engagement-score-dtc-ads-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5</strong> -- engagement score for DTC brands<br><small>Source: gomarble.ai (Jun 2026) · <a href="https://lighthousedata.io/data/avg-engagement-score-dtc-ads-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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