B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
61
61 -- engagement score for AI Search channel visitors (Clickport sites) (2026)
Website visitors arriving via the AI Search channel achieved an engagement score of 60.8 across sites measured by Clickport.
- AI Search traffic accounts for a small share of total traffic (around 1.5%) across measured sites and is subject to volatility.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
61
Unit
Score
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clickport
Primary
Tier B
https://clickport.io/blog/ga4-ai-assistant-channel ↗
Source Article
GA4 AI Assistant Channel: What It Still Can't See (2026)
GA4 Finally Added an AI Traffic Channel. Here's What It Still Can't See.
Google Analytics just did the thing everyone kept asking for. GA4 now has a native AI Assistants channel. When someone clicks through from a recognized AI tool like ChatGPT or Gemini, GA4 tags the visit with the medium ai-assis…
Original Research
Clickport
· Original study ↗
Methodology
Clickport internal study; comparison benchmark for organic search is 44.3
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI Search channel visitors (Clickport sites): 61 engagement score. Source: Clickport (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-search-engagement-score-vs-organic
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ai-search-engagement-score-vs-organic" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61</strong> -- engagement score for AI Search channel visitors (Clickport sites)<br><small>Source: Clickport (2026) · <a href="https://lighthousedata.io/data/ai-search-engagement-score-vs-organic" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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