B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7
7 -- engagement score for MTV multiplatform viewers (2023)
MTV multiplatform viewers scored 7.1 on the comparative brand engagement scale.
- Scale of 1 to 10
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
7
Unit
Score
Data Vintage
2023
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Viacom
Primary
Tier A
https://www.broadcastingcable.com/news/viacom-international-study-finds-multiplatform-involvement-dr… ↗
Source Article
Viacom International Study Finds Multiplatform Involvement Drives Consumer Engagement on MTV, Nickelodeon
Viacom International Study Finds Multiplatform Involvement Drives Consumer Engagement on MTV, Nickelodeon
Viacom has conducted an international
neuropsychological brand engagement study to better understand what
emotionally drives consumer engagement for MTV and Nickelodeon viewers.
Be Viacom, the i…
Original Research
Viacom
· Original study ↗
Methodology
Study conducted by Viacom in partnership with Neurosense
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
MTV multiplatform viewers: 7 engagement score. Source: Viacom (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mtv-multiplatform-engagement-score
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<blockquote cite="https://lighthousedata.io/data/mtv-multiplatform-engagement-score" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7</strong> -- engagement score for MTV multiplatform viewers<br><small>Source: Viacom (2023) · <a href="https://lighthousedata.io/data/mtv-multiplatform-engagement-score" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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