C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Recent
1.65%
1.65% -- conversion rate for ecommerce sector (2025)
The average ecommerce conversion rate is approximately 1.65%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.65%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
IRP
Primary
Tier C
https://www.marpipe.com/blog/how-to-redesign-your-product-catalog-with-ai ↗
Source Article
How to Redesign Your Product Catalog with AI | Marpipe
Most ecommerce teams already have a product catalog. The issue is whether that catalog was built to do more than store products.
That’s the real reason more teams are rethinking how to make a product catalog today. Most were designed to store SKUs, sync inventory, and move product data between syste…
Also cited by
2026-09-24
Original Research
IRP
· Original study ↗
Methodology
Cited from IRP by Marpipe blog; methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2022 | 2.5% | |
| 2025 (current) | 1.65% | -34.0% |
| 2026 | 2.5% | +51.5% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
ecommerce sector: 1.65% conversion rate. Source: IRP (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-ecommerce-conversion-rate-1-65
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<blockquote cite="https://lighthousedata.io/data/avg-ecommerce-conversion-rate-1-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.65%</strong> -- conversion rate for ecommerce sector<br><small>Source: IRP (2025) · <a href="https://lighthousedata.io/data/avg-ecommerce-conversion-rate-1-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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