B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$391
$391 -- cost per lead for B2B lead generation (paid and organic channels) (2026)
The average B2B cost per lead across paid and organic channels is approximately $391.
- Rates vary significantly by industry
- Source states 'roughly $391'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$391
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Snov.io
Primary
Tier C
https://frontal.so/blog/best-ai-lead-generation-services/ ↗
Source Article
Best AI Lead Generation Services in 2026 (Top Agencies Reviewed)
This guide compares the best AI lead generation services in 2026 on AI infrastructure, channel coverage, speed to launch, pricing, and proven results, so revenue leaders can shortlist the right partner without a three-month evaluation cycle.
The category has shifted. The best AI lead generation serv…
Original Research
Snov.io
· Original study ↗
Methodology
Industry research published on Snov.io, as cited by the article
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
B2B lead generation (paid and organic channels): $391 cost per lead. Source: Snov.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-b2b-cost-per-lead-391
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<blockquote cite="https://lighthousedata.io/data/avg-b2b-cost-per-lead-391" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$391</strong> -- cost per lead for B2B lead generation (paid and organic channels)<br><small>Source: Snov.io (2026) · <a href="https://lighthousedata.io/data/avg-b2b-cost-per-lead-391" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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