B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
0.35%
0.35% -- ad click through rate for Rich Media Ads (2008)
The average worldwide click-through rate for rich media ads studied in 2008 was 0.35%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.35%
Unit
Percentage
Data Vintage
2008
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Eyeblaster
Primary
Tier C
http://www.emarketer.com/Article.aspx?R=1007241 ↗
Source Article
How Much Time People Really Spend with Ads
Original Research
Eyeblaster
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rich Media Ads: 0.35% ad click through rate. Source: Eyeblaster (2008). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_worldwide_click_through_rate_2008
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average_worldwide_click_through_rate_2008" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.35%</strong> -- ad click through rate for Rich Media Ads<br><small>Source: Eyeblaster (2008) · <a href="https://lighthousedata.io/data/average_worldwide_click_through_rate_2008" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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