C Evidence Grade C Graded under review Use with Hedging Recent

2.35%

2.35% -- conversion rate for websites (all industries) (2025)

Name: Conversion Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-18

2025 · WordStream

Cite this stat Share How we verify

Attribution: WordStream View source

Lighthouse Research Team

Last verified: 2026-10-01 · How we verify data →

Source verified Evidence graded

Value

2.35%

Unit

Percentage

Data Vintage

2025

Entity

websites (all industries)

Evidence Quality

Moderate quality evidence

Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.

61/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (20)

WordStream Primary Tier C

https://sproutbox.co/website-conversion-101/ ↗

Confidence: 91/100 Vintage: 2025 Channel: Wayback

Source Article

What is Website Conversion and Why Web Conversions Matter - Sproutbox™

Introduction When it comes to measuring success on your website, it’s easy to focus on increasing truck-loads of new website traffic. The more traffic you get, the more sales right? Well, it depends. There are many factors that determine how well your website is performing. One of the key factors is…

Also cited by

SEO Fusion https://www.seo-fusion.com/how-to-use-social-media-for-lead-generation

2026-09-30

IdeaZone.ca https://www.ideazone.ca/is-your-wordpress-website-converting-enough-people/

2026-10-01

Glorywebs https://www.glorywebs.com/blog/landing-page-definitive-guide

2026-09-19

WellsGroup https://wellsgroup.uz/en/insights/high-converting-landing-page-fundamentals-ever…

2026-09-24

Podymos https://web.archive.org/web/20240809193036id_/https://www.podymos.com/how-to-mak…

2026-09-28

Glorywebs https://web.archive.org/web/20221201194503id_/https://www.glorywebs.com/blog/lan…

2026-09-19

Podymos https://web.archive.org/web/20220925023709id_/https://www.podymos.com/post/how-t…

2026-09-29

Waves and Algorithms https://wavesandalgorithms.com/geo/smart-websites-outperform-old-school

2026-09-23

thepermatech.com https://thepermatech.com/top-ux-ui-design-principles-for-high-conversion-website…

2026-09-26

Smartify Apps https://smartifyapps.com/how-to-convert-your-website-visitors-into-customers/

2026-09-26

Ranketize https://ranketize.com/blog/cro-vs-seo

2026-09-19

PPC Growth Studio https://ppcgrowthstudio.com/ppc-roi-5-data-driven-hacks-for-2026/

2026-09-21

PPC Growth Studio https://ppcgrowthstudio.com/2-35-conversion-ppc-experts-reveal-2026-secrets/

2026-09-21

PeddleWeb https://peddleweb.com/blogs/enforcing-the-strategy-and-best-practices-of-cro-in-…

2026-09-23

Kirro https://kirro.io/goal-conversion-rate

2026-09-24

Obieo https://www.obieo.com/roi-calculator

2026-09-23

Bartlett Interactive https://web.archive.org/web/20220628084042id_/https://www.bartlettinteractive.co…

2026-09-27

Smartify Apps https://smartifyapps.com/blog/

2026-09-26

Saikai https://saikai.io/blog/UX-Web-Design/

2026-10-01

Original Research

WordStream · Original study ↗

Methodology

Cited from WordStream benchmark data; secondary citation

Methodology documented

Trend Over Time

Period	Value	Change
2024	2.9%
2025 (current)	2.35%	-19.0%

Segmentation

Industrymarketing

Cite this stat

Suggested hedging: According to limited, single-source data, with unverified sample sizes...

Plain Text

websites (all industries): 2.35% conversion rate. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-website-conversion-rate-2-35

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average-website-conversion-rate-2-35" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.35%</strong> -- conversion rate for websites (all industries)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/average-website-conversion-rate-2-35" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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