C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
1%
1% -- conversion rate for smartphones (Q1 2015)
In the first quarter of 2015, the average e-commerce conversion rate on smart phones was 1%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1%
Unit
Percentage
Data Vintage
Q1 2015
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
92
Sources (2)
eMarketer Inc.
Primary
Tier C
https://www.digitaltransactions.net/moovweb-hopes-improving-the-mobile-checkout-process-will-boost-p… ↗
Source Article
Moovweb Hopes Improving the Mobile Checkout Process Will Boost Payments Growth - Digital Transactions
Retailers’ increasing attention to making the checkout process a smooth and speedy one could potentially enhance the volume of mobile-commerce payments.
One vendor trying to reform the checkout process is Moovweb, a San Francisco-based e-commerce platform provider. On Monday, it launched MoovCheckou…
Also cited by
2026-08-22
Original Research
eMarketer Inc.
· Original study ↗
Methodology
e-commerce research firm eMarketer Inc.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| Q1 2015 (current) | 1% | |
| Q3 2012 | 1.01% | +1.0% |
Segmentation
IndustryeCommerce
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
smartphones: 1% conversion rate. Source: eMarketer Inc. (Q1 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-smartphone-conversion-rate-q1-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-smartphone-conversion-rate-q1-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1%</strong> -- conversion rate for smartphones<br><small>Source: eMarketer Inc. (Q1 2015) · <a href="https://lighthousedata.io/data/average-smartphone-conversion-rate-q1-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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