B
Evidence Grade B
Graded
under review
Safe to Cite
Current
18%
18% -- conversion rate for SaaS companies across all industries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Totango
Primary
Tier A
https://auq.io/knowledge-base/what-are-saas-conversion-benchmarks/ ↗
Source Article
What are SaaS conversion benchmarks? - AUQ.io
SaaS conversion benchmarks refer to the average rates at which prospects become paying customers for software as a service (SaaS) companies. Conversion benchmarks are important because they provide an indication of the effectiveness of a company’s marketing and sales efforts, and help to identify ar…
Original Research
Totango
· Original study ↗
Methodology
Study by Totango
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
SaaS companies across all industries: 18% conversion rate. Source: Totango (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-saas-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-saas-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- conversion rate for SaaS companies across all industries<br><small>Source: Totango (2026) · <a href="https://lighthousedata.io/data/average-saas-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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