B
Evidence Grade B
Graded
under review
Safe to Cite
Current
$120
$120 -- average order value for keyword (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$120
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
90
Independence
50
Methodology
45
Freshness
76
Sources (5)
Analytics Demystified
Primary
Tier C
https://analyticsdemystified.com/2005/07/31/average-order-value/ ↗
Source Article
Average Order Value
For retailers, average order value is considered a “key” key performance indicator by many, when combined with revenue per visitor or visit and order conversion rate, is essentially the pulse of the web site.
Definition
The basic calculation is:
Sum of Revenue Generated / Number of Orders Taken = Av…
Also cited by
2026-08-03
2026-08-03
2026-08-03
2026-08-03
Original Research
Analytics Demystified
· Original study ↗
Methodology
Sum of Revenue Generated / Number of Orders Taken
Segmentation
Industryecommerce
Cite this stat
Plain Text
keyword: $120 average order value. Source: Analytics Demystified (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-order-value-keyword
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-order-value-keyword" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$120</strong> -- average order value for keyword<br><small>Source: Analytics Demystified (2026) · <a href="https://lighthousedata.io/data/average-order-value-keyword" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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