D
Evidence Grade D
Review Required
Dated
2.13%
2.13% -- conversion rate for average online conversion rate (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2.13%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
D
Limited evidence quality
Source or methodology is unclear, sample is small, or data is significantly dated. Use with caution and additional corroboration.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
95
Sources (3)
Segmentify
Primary
Tier A
https://www.segmentify.com/blog/how-you-can-spend-your-holiday-by-optimizing-your-ux-analytics/ ↗
Source Article
Improved Shopping ads ROAS from 286% to 432%. Improved Search ads ROAS from 164% to 378%. Overall ROAS of 405% after working with the client for about 6 months. Improved conversion to 2.14% after updating product description with bullet points that balanced the products benefits and features.
1.1
RO…
Also cited by
2026-08-05
Common Thread Collective
https://commonthreadco.com/blogs/coachs-corner/bambu-earth-case-study
2026-08-10
Original Research
Segmentify
· Original study ↗
Methodology
Research shows the average online conversion rate.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
average online conversion rate: 2.13% conversion rate. Source: Segmentify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-online-conversion-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-online-conversion-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.13%</strong> -- conversion rate for average online conversion rate<br><small>Source: Segmentify (2023) · <a href="https://lighthousedata.io/data/average-online-conversion-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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