B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
40
40 -- average net promoter score for technology companies (2021)
According to SurveyMonkey, the average NPS for technology companies is 40.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
40
Unit
Score
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier C
https://messaged.com/nps-emails ↗
Source Article
NPS Email Examples and Strategies
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By Daniel Ni
November 17, 2021
Contents
Net Promoter Score (NPS) is one of the most popular ways to measure customer loyalty. It is wise to use NPS because it is widely understood. Technology compan…
Original Research
SurveyMonkey
· Original study ↗
Methodology
Cited from SurveyMonkey by Messaged.com article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
technology companies: 40 average net promoter score. Source: SurveyMonkey (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-nps-technology-companies-40
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<blockquote cite="https://lighthousedata.io/data/average-nps-technology-companies-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40</strong> -- average net promoter score for technology companies<br><small>Source: SurveyMonkey (2021) · <a href="https://lighthousedata.io/data/average-nps-technology-companies-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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