B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50
50 -- average net promoter score for professional services and consumer goods companies (2021)
Professional services and consumer goods companies typically earn an NPS of 50.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
50
Unit
Score
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
NPS Email Examples and Strategies
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By Daniel Ni
November 17, 2021
Contents
Net Promoter Score (NPS) is one of the most popular ways to measure customer loyalty. It is wise to use NPS because it is widely understood. Technology compan…
Methodology
Cited in Messaged.com article, original source not explicitly named
Methodology documented
Segmentation
IndustryProfessional Services, Consumer Goods
RoleAll marketers
Cite this stat
Plain Text
professional services and consumer goods companies: 50 average net promoter score. Source: (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-nps-professional-services-consumer-goods-50
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<blockquote cite="https://lighthousedata.io/data/average-nps-professional-services-consumer-goods-50" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50</strong> -- average net promoter score for professional services and consumer goods companies<br><small>Source: (2021) · <a href="https://lighthousedata.io/data/average-nps-professional-services-consumer-goods-50" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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