B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
32
32 -- average net promoter score for all industries (SurveyMonkey benchmark) (2022)
According to SurveyMonkey, the overall average Net Promoter Score is +32.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
32
Unit
Score
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
SurveyMonkey
Primary
Tier B
https://idiomatic.com/blog/nps-benchmark-by-industry/ ↗
Source Article
Net Promoter Score benchmarks: NPS by industry (2022) - Idiomatic
Do you have quantifiable data that proves how happy (or unhappy) your customers are? How does their overall customer satisfaction compare to that of your competitors’ customers? That’s why many businesses, including two-thirds of Fortune 1000 companies, use Net Promoter Scores (NPS) to better unders…
Original Research
SurveyMonkey
· Original study ↗
Methodology
SurveyMonkey aggregate NPS benchmark
Methodology documented
Segmentation
Industrymarketing
RoleAll marketers
Channelcontent
Cite this stat
Plain Text
all industries (SurveyMonkey benchmark): 32 average net promoter score. Source: SurveyMonkey (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-net-promoter-score-surveymonkey
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<blockquote cite="https://lighthousedata.io/data/average-net-promoter-score-surveymonkey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32</strong> -- average net promoter score for all industries (SurveyMonkey benchmark)<br><small>Source: SurveyMonkey (2022) · <a href="https://lighthousedata.io/data/average-net-promoter-score-surveymonkey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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