B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

4.15%

4.15% -- average engagement rate for Average Facebook posts (2019)

Name: Average Engagement Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2019 · HootSuite and WeAreSocial

The average engagement rate for a Facebook post in 2019 was 4.15% according to Hootsuite and WeAreSocial.

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Attribution: HootSuite and WeAreSocial View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

4.15%

Unit

Percentage

Data Vintage

2019

Entity

Average Facebook posts

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

HootSuite and WeAreSocial Primary Tier A

https://www.agence90.fr/marketing-digital-politique/amp/ ↗

Confidence: 38/100 Vintage: 2019 Channel: Cc Extraction

Source Article

L'importance du marketing digital pour votre campagne politique

Lors de chaque campagne électorale, le marketing digital représente le facteur X de votre stratégie de communication. Si vous êtes un enfant des années 90 et de même bien avant, vous avez forcement souvenir du matraquage des communications à la télévision, et dans la presse lors des périodes d’élect…

Original Research

HootSuite and WeAreSocial · Original study ↗

Methodology

Study by HootSuite and WeAreSocial

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Average Facebook posts: 4.15% average engagement rate. Source: HootSuite and WeAreSocial (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-facebook-engagement-rate-2019

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<blockquote cite="https://lighthousedata.io/data/average-facebook-engagement-rate-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.15%</strong> -- average engagement rate for Average Facebook posts<br><small>Source: HootSuite and WeAreSocial (2019) · <a href="https://lighthousedata.io/data/average-facebook-engagement-rate-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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