C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
2.7%
2.7% -- conversion rate for Ecommerce websites (average) (2023)
The average conversion rate in ecommerce is about 2.7%.
- Stated as an approximate benchmark ('about 2.7%')
Attribution:
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
2.7%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
omegatrove.com
Primary
Tier C
Source Article
Top Ecommerce Search Engines in 2023
In this article, we’re going to cover the top ecommerce search engines in 2023. You may be wondering what ecommerce search platforms are and why they matter. Whenever you shop online, you’re using an ecommerce product search engine to find the products you’re looking for. If you own an online store,…
Also cited by
2026-09-15
Omega Trove Consulting
https://web.archive.org/web/20251215120933id_/https://omegatrove.com/online-stor…
2026-09-17
Original Research
omegatrove.com
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Ecommerce websites (average): 2.7% conversion rate. Source: omegatrove.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-7-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-7-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.7%</strong> -- conversion rate for Ecommerce websites (average)<br><small>Source: omegatrove.com (2023) · <a href="https://lighthousedata.io/data/average-ecommerce-conversion-rate-2-7-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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